Get valuable, actionable insight into your visitors
Is it working? What is the ROI? How do we measure it?
The truth is that you can develop the most beautiful website ever, or spend thousands on a content asset with a tactical approach. In the end, it all comes down to numbers to be able to qualify it as a worthwhile effort.
At vacsolution, we are all about data and statistics and believe that in order to run a successful business online, you need data to see:
- How users are utilizing your website?
- What content or pages are top performers
- Where your traffic is coming from
- If your marketing campaigns are producing results
- Which areas of your site convert effectively
These are just a few of the questions that need to answer when reporting your digital marketing campaigns. So, where can you go to get this data? What tools can you utilize to improve the efficiency and effectiveness of your campaigns without causing a major hit to your marketing and sales processes?
If you want fresh insights into how visitors use your site, where they came from, and ways you can keep them coming back, then you need Google Analytics. It’s essential for not just YOUR website, but also EVERY website.
Google Analytics provides tracking and reporting for content, conversions, mobile, social media, advertising, and other key channels and metrics that can be used to craft powerful marketing strategies for your business. If you do any type of digital marketing, you need Google Analytics. Period.
We provide Google Analytics setup and installation services for client of all types and industries so that the right data is collected, monitored, and reported effectively to make smart marketing decisions.
From setting up the appropriate goals and funnels to show you how to use this tool for reporting on your marketing initiatives, VAC Solution Agency can make this data collecting much powerful.
What does the Analytics Setup Includes?
The Google Analytics account setup that our experts will recommend for implementation could include, but will not be limited to:
- Google Analytics Profile creation
- Setting up Profile filters
- Setting up Goal and goal funnel setup
- Carrying out Google Adwords data sync
- Google Webmaster Tools data sync with Analytics Dashboard
- Custom advanced segments
- Timeline annotations
- Custom shortcuts
- Custom intelligence events
- Google Analytics custom dashboard creation
Apart from these updates we can also set up advance event tracking, measuring the conversion from social media, campaign tracking, enhances link attribution, cross domain tracking and more.
Basically, we can get you set up with this essential tracking application from start to finish, performing installation, as well as set up of goals or insertions of annotations so that you have context for your data.
If you haven’t started tracking with Google Analytics yet, now is the time to start. Every marketing channel from pay-per-click and search engine optimization to comparison shopping engines utilizes Google Analytics for providing feedback on what’s working and what’s not.
Depending on your specific needs, we’ll design a Google Analytics reporting style that works appropriately for you.
Google Analytics sets the industry standard for reporting on your site usage and traffic.
Custom reporting solutions to suit the unique needs of your business
Your business is like a snowflake – there is no exact-same shape each other. There’s no other business like it, and while you may have competitors that are trying to edge in on your performance, they don’t have all of the same elements that make your business unique. So why do you stock reporting that doesn’t really measure what’s setting your business apart from your competition?
At VAC Solution Agency, we can design and implement custom analytics and insight reporting that meets your specific data needs.
You set the KPIs and metrics and we’ll build something that makes sense for your business, your goals, your bottom line, and your industry, including:
- Conversion tracking, for monitoring revenue as well as transactions
- Reporting for A/B and multivariate testing
- Eye tracking
- Social media monitoring
- Site usage and user demographics
- Trends, within your business as well as your industry
- Traffic sources
- Search engine rankings
In our process, we use a variety of tools and tracking strategies to give us that essential feedback. Depending on what you’d like to track, we may suggest using one or more tools.
Don’t worry – you won’t have to decide on this alone. Our team will deliver personalized service and expertise, giving you the best possible options that work for you. We back our advice with our hands-on experience working with analytic tools like Googe Analytics, CrazyEgg, VWO, Optimizely, Clicktale and more.
We realize our data will help you leverage it so that you can get more profit of your marketing. We’ll consult on what we think will work, design a solution that works for you, and the work with you to ensure that you understand how to utilize not only the tools at hand, but the data collected effectively.
Let us know what you want to track, and we’ll help you discover the world of possibilities available. Our custom analytic and insights reporting can apply to a wide variety of marketing channels, including:
- Search engine optimization
- Pay-per-click advertising
- Multimedia and video
- Social media
- Email marketing
- Affiliate Marketing
- Comparison Shopping Engines
- Display, banner, and web advertising
You give us the channels, goals, and metrics. Then, we can build something specifically designed to give you the feedback you need to make intelligent marketing decisions for your business. Armed with the right information, you can shed light on new opportunities, strengths, weaknesses, and existing processes in a way that gives you insight like never before into your customer base, products, and industry.
It’s time to stop being the in dark about what’s really happening with your marketing.